Technical SEO refers to optimizing your website’s infrastructure to improve its visibility in search engines. This includes ensuring your site is crawlable, indexable, and providing a fast, secure, and user-friendly experience. Here’s a breakdown of key technical SEO elements:
1. Website Crawling and Indexing
- Crawling is the process by which search engines discover new or updated pages on your site, while indexing is when those pages are added to the search engine’s database.
- Best Practices:
- XML Sitemap: Create and submit an XML sitemap to search engines. This helps them understand your site structure and find all your important pages.
- Robots.txt File: Use a robots.txt file to control which pages search engines can crawl and index. Ensure you’re not accidentally blocking important pages.
- Fix Crawl Errors: Regularly check and fix any crawl errors reported in Google Search Console.