Optimizing your Facebook presence is crucial for maximizing engagement, reaching your target audience, and achieving your marketing goals. Here’s a detailed guide on how to optimize your Facebook page:
1. Profile and Cover Photo
- Profile Photo: Use a clear, recognizable image, typically your company logo. Ensure it’s high-quality and fits well in the circular format. Dimensions should be 170×170 pixels on a desktop.
- Cover Photo: Choose an eye-catching image that reflects your brand identity or highlights a current campaign. The recommended size is 820×312 pixels on desktop and 640×360 pixels on mobile. You can also use a video cover for more engagement